Aug 20, 2013
You nailed it w/ your remarks on my article today! Very astute:
This is a good example of the importance of branding on negative legislative actions. People will get behind a pollution tax because pollution is bad and evil and whatnot, but people will bristle at a gas tax because, hey! Everyone buys gas and that affects me!
By running a "what should they call it" article they're slyly exposing the fact that, in the end, whatever its name, it's going to hurt Portlanders' pocketbooks. Good.