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Author Topic: BP offers its stations fresh new look for stores Back to Topics
PD

Moderator
Message Posted: May 16, 2014 1:16:21 PM

BP 'to go'BP is rolling out a fresh new image for some of its convenience stores and offering the branding to many other station owners.

"When the need for a fresh, flexible and affordable retail image was identified, we collaborated with our branded marketers to create the 'to go' retail image," said Amy Abraham, vice president marketing and communications for BP. "Every site is different in layout and service offerings, so 'to go' offers our branded marketers the option to select from a variety of elements to fit their needs, while enhancing the overall retail experience."...

Visit GasBuddy Blog for full article
REPLIES (newest first) Post a Reply
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gasmask78
Champion Author Virginia

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Message Posted: Jun 5, 2014 12:59:49 AM

who cares...
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PAA64
Champion Author Cincinnati

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Message Posted: May 31, 2014 6:38:59 AM

k
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altima2008
Champion Author Philadelphia

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Message Posted: May 27, 2014 10:04:29 AM

Screw BP and their gas stations
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honda0105
Champion Author Tallahassee

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Message Posted: May 26, 2014 6:50:29 AM

Raider: you ought to know by now, PD doesn't do articles, Patrick DeHaan (Sr. Gas Analyst for GB.com) only posts blogs.
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Raider44
Champion Author Allentown

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Message Posted: May 23, 2014 11:18:03 PM

another old article.
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JOHNJOEYJOE
Champion Author Texas

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Message Posted: May 23, 2014 9:40:32 AM

Got to do something to rebuild their image.
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honda0105
Champion Author Tallahassee

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Message Posted: May 23, 2014 6:55:38 AM

and the new look comes with a higher price tag at the pump.
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The_Bebo
Veteran Author Dayton

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Message Posted: May 22, 2014 8:12:34 AM

ok
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honda0105
Champion Author Tallahassee

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Message Posted: May 22, 2014 6:59:27 AM

no change here, yet... Still more than a quarter above last year's prices.
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cv
Champion Author Raleigh

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Message Posted: May 21, 2014 6:25:07 AM

They haven't changed much in my town yet.
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Raider44
Champion Author Allentown

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Message Posted: May 20, 2014 8:45:51 AM

old article - and I care about their gas price, not how pretty their station looks.
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honda0105
Champion Author Tallahassee

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Message Posted: May 20, 2014 5:35:44 AM

we'll see how that goes. Around here, BP is still a bad name.
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strakey
All-Star Author California

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Message Posted: May 19, 2014 10:06:01 PM

And always twirling,twirling,twirling towards the future!
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NotmeuQc
Champion Author Montreal

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Message Posted: May 19, 2014 7:33:00 PM

Thanks for the information.
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Costello
Champion Author South Dakota

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Message Posted: May 19, 2014 1:04:54 PM

Hope it works for them...
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tomok
Champion Author Portland

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Message Posted: May 19, 2014 10:22:02 AM

BP offers its stations fresh new look for stores. BP 'to go'BP is rolling out a fresh new image for some of its convenience stores. Every site is different in layout and service offerings, 'to go' offers conveinance stores an option to fit their needs.
**'Crude oil spill' BP left this area years ago, they were told - 'to goBP!' Much cheaper gas prices would be a better marketing stragety. A fresh, flexible and affordable retail image is an option and not really necessary. *Will they charge higher gas prices to pay for this?
**A conveinance store? I could careless, retail stores are much cheaper.... The gas station conveinance stores sell more 'stuff' then gasoline.
**I used to go to a 'hole in the wall' gas station because they had the cheapest price - now it's an ARCO! ...Go Figure! They have spent a lot of money to improve the building and make it look better than what it looked like before. *Putz!! bwaaa ha ha ha !...
**Is BP trying to climb out of a disastrous public image, the 'ugly black oily gulf hole?'
Will this artice be up from Fri to Mon?
Drive vehicles with high mpg, are very safe, reliable, have a ‘reasonable’ cost and a good ‘value’ for the money.
The price of fuel at the pump is too high!
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tutaw
Champion Author Kentucky

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Message Posted: May 19, 2014 10:14:49 AM

higher prices will not take me there
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MAlonghorn
Sophomore Author Austin

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Message Posted: May 19, 2014 9:58:11 AM

Another place updating their decor, kind of like Cumberland Farms in Mass. Doesn't affect their reputation.
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blaman
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Message Posted: May 19, 2014 9:40:13 AM

ok
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57JoJo
Champion Author Toronto

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Message Posted: May 19, 2014 9:39:40 AM

News article is old.
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vrossi46
Champion Author San Jose

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Message Posted: May 19, 2014 9:39:30 AM

hope it helps
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GasholeMI
Champion Author Lansing

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Message Posted: May 19, 2014 9:39:22 AM

BP is too expensive around here.
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drwebb0570
All-Star Author Kansas

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Message Posted: May 19, 2014 9:38:57 AM

ok
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goblueia
Champion Author Iowa

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Message Posted: May 19, 2014 9:38:37 AM

Old.
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GRANDMAB5
All-Star Author Boise

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Message Posted: May 19, 2014 9:37:35 AM

Yesterdays news.....
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ugly46
Champion Author Indiana

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Message Posted: May 19, 2014 9:37:21 AM

The only reason I buy BP is they are the only one in town. small town
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Conquest3
Champion Author St. Louis

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Message Posted: May 19, 2014 9:37:15 AM

Just a way to get you to spend more on overpriced food and drinks.
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teatiger
Champion Author Dallas

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Message Posted: May 19, 2014 9:36:50 AM

repeat of a repeat of a...
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CTarp
Champion Author Texas

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Message Posted: May 19, 2014 9:36:48 AM

Marketing
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sivart
Champion Author Arkansas

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Message Posted: May 19, 2014 9:36:31 AM

Ancient
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BudsterMO
Champion Author Kansas City

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Message Posted: May 19, 2014 9:35:50 AM

Old, old, old, ZZZZZZZZZZZZZZZZZZZ.
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geneo56
Champion Author Arkansas

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Message Posted: May 19, 2014 9:35:41 AM

Way old
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Ray_10589
Champion Author New York

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Message Posted: May 19, 2014 9:35:29 AM

Repeat ... ... ...
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hjlanier
Champion Author Atlanta

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Message Posted: May 19, 2014 9:34:59 AM

Whatever.
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a14morfun
Champion Author Ontario

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Message Posted: May 19, 2014 9:34:37 AM

Change the name; change the brand; change the image . . . ,

all because of the Gulf oil spill.
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bjdorval
Champion Author Quebec

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Message Posted: May 19, 2014 9:34:20 AM

biblical
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niceguytx
Champion Author Houston

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Message Posted: May 19, 2014 9:34:15 AM

Oldie!
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daveb1046
Champion Author Ontario

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Message Posted: May 19, 2014 9:34:01 AM

Okay.
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Fahking
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Message Posted: May 19, 2014 9:31:53 AM

ok
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timesaverinc
Champion Author Wichita

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Message Posted: May 19, 2014 9:31:29 AM

How many days we got to hear about this
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HATinMUNDY
Champion Author Michigan

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Message Posted: May 19, 2014 9:31:17 AM

ok
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gas4atmore
Rookie Author Alabama

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Message Posted: May 19, 2014 9:30:56 AM

After BP polluted our Gulf they need a branding makeover. Too bad they cannot offer the same to our polluted waters and negative image they created for our local tourism industry. Thanks for nothing!
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greenfog
Champion Author Illinois

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Message Posted: May 19, 2014 9:30:42 AM

who cares if they lowered their prices they would get more business.
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V8power
Champion Author Pennsylvania

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Message Posted: May 19, 2014 9:30:29 AM

Again.
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gilfarm
Champion Author Alabama

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Message Posted: May 19, 2014 9:29:59 AM

Old News!
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GatorGuy
Champion Author Columbia

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Message Posted: May 19, 2014 9:29:59 AM

They should present a fresh new look to the Gulf of Mexico.
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cheli2010
Champion Author Twin Cities

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Message Posted: May 19, 2014 9:29:55 AM

Spending more of the wonderful money we all pay then for over priced gas,...
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36IHBinder
Champion Author Illinois

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Message Posted: May 19, 2014 9:29:53 AM

day 4
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essentiel
All-Star Author Montreal

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Message Posted: May 19, 2014 9:29:06 AM

what has realy changed
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Smartywife
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Message Posted: May 19, 2014 9:27:59 AM

The corn logo is LAME we need less of that.
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