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Author Topic: VW releases ad teaser: No car, no problem Back to Topics
BIGALRPH

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St. Louis

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Message Posted: Jan 25, 2013 7:53:22 AM

WASHINGTON -- Volkswagen of America gave a glimpse of its Super Bowl spot today with an online teaser video, and like another of the automaker's most recent advertisements, it does not include a car.

The teaser, made by VW's agency of record, Deutsch of Los Angeles, Calif., shows the unhappy characters from viral Internet videos finding happiness. They end up dancing in a field with reggae musician Jimmy Cliff as he sings a cover of "Come On Get Happy," the theme song of the 1970s TV show "The Partridge Family."

The teaser ends with the phrase "Time to Get Happy," hinting at a possible tagline for VW and showing that the brand, which had a smash hit two years ago with "The Force," featuring a child dressed as Darth Vader, plans to stick to its formula of lighthearted humor.

It has many
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remay
Champion Author Houston

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Message Posted: Jan 26, 2013 3:26:42 PM

There BETTER be one on the REAL ad...
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BigTruc
Champion Author Memphis

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Message Posted: Jan 25, 2013 3:41:00 PM

In your advertisements, you need your cars.
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ObieDog
Champion Author Maryland

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Message Posted: Jan 25, 2013 3:39:53 PM

I like their ads more than their cars.
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PrinceLH
Champion Author Ontario

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Message Posted: Jan 25, 2013 3:11:01 PM

So be it!
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rcornel
Champion Author San Diego

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Message Posted: Jan 25, 2013 12:26:27 PM

Let's just wait and see.
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evowner
Champion Author Salem

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Message Posted: Jan 25, 2013 12:25:00 PM

Entertain the people while projecting your brand name. Looks like a good idea.
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fullcirclethink
Champion Author Washington

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Message Posted: Jan 25, 2013 12:23:10 PM

Hmmmm....
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schatzila
Champion Author Los Angeles

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Message Posted: Jan 25, 2013 11:59:10 AM

eh.
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mkohly
All-Star Author Chicago

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Message Posted: Jan 25, 2013 11:45:22 AM

This reminds me of the soft drink ads with entire hillsides of singing and dancing.

Not sure how this is supposed to represent a car company (other than Logo at end)
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qwerty17
Champion Author New Jersey

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Message Posted: Jan 25, 2013 10:46:43 AM

gotta show the car.
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endymion
Champion Author New York

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Message Posted: Jan 25, 2013 9:49:03 AM

Maybe it's reverse psychology, but I don't get it.

What has this got to do with Volkswagen or its brand image?
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MrDeath666
Champion Author Houston

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Message Posted: Jan 25, 2013 9:36:55 AM

Strange ad.
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hrtdi
Champion Author Vermont

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Message Posted: Jan 25, 2013 9:33:53 AM

the ''force'' one is a hard one to beat.
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Buckeyee
Champion Author Maine

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Message Posted: Jan 25, 2013 9:05:21 AM

Hope it is good.
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BEGTWO
Champion Author Maryland

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Message Posted: Jan 25, 2013 8:52:34 AM

Super Bowl commercials are funny
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humblepie
Champion Author Toledo

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Message Posted: Jan 25, 2013 8:44:48 AM

some home runs and some foul balls every year
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angel4me
Champion Author San Jose

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Message Posted: Jan 25, 2013 8:38:47 AM

Superbowl commercials are something to look forward to.........
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lcleveland
Champion Author San Antonio

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Message Posted: Jan 25, 2013 8:30:13 AM

good
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skempton
Champion Author Vermont

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Message Posted: Jan 25, 2013 8:11:58 AM

Hope it is as good as the hype.
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OTISFL
Champion Author Pensacola

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Message Posted: Jan 25, 2013 8:08:33 AM

Good.
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GingoutMD
Champion Author Maryland

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Message Posted: Jan 25, 2013 8:06:05 AM

Sometimes the only good thing about a Super Bowl are the ads.
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MrGasKGB
Veteran Author St. Louis

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Message Posted: Jan 25, 2013 8:01:53 AM

Most all Super Bowl commercials are really good!
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SSwathwood
All-Star Author Denver

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Message Posted: Jan 25, 2013 7:58:12 AM

Sounds interesting.
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txequitygas
Champion Author Houston

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Message Posted: Jan 25, 2013 7:57:51 AM

Happy!
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