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Author	Topic: VW releases ad teaser: No car, no problem	Post a Reply Back to Topics

BIGALRPH Veteran Author St. Louis Posts:418 Points:148,365 Joined:Nov 2012	Message Posted: Jan 25, 2013 7:53:22 AM Ignore BIGALRPH Report Abuse WASHINGTON -- Volkswagen of America gave a glimpse of its Super Bowl spot today with an online teaser video, and like another of the automaker's most recent advertisements, it does not include a car. The teaser, made by VW's agency of record, Deutsch of Los Angeles, Calif., shows the unhappy characters from viral Internet videos finding happiness. They end up dancing in a field with reggae musician Jimmy Cliff as he sings a cover of "Come On Get Happy," the theme song of the 1970s TV show "The Partridge Family." The teaser ends with the phrase "Time to Get Happy," hinting at a possible tagline for VW and showing that the brand, which had a smash hit two years ago with "The Force," featuring a child dressed as Darth Vader, plans to stick to its formula of lighthearted humor. It has many Visit Automotive News for full article

BIGALRPH

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Message Posted: Jan 25, 2013 7:53:22 AM

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WASHINGTON -- Volkswagen of America gave a glimpse of its Super Bowl spot today with an online teaser video, and like another of the automaker's most recent advertisements, it does not include a car.

The teaser, made by VW's agency of record, Deutsch of Los Angeles, Calif., shows the unhappy characters from viral Internet videos finding happiness. They end up dancing in a field with reggae musician Jimmy Cliff as he sings a cover of "Come On Get Happy," the theme song of the 1970s TV show "The Partridge Family."

The teaser ends with the phrase "Time to Get Happy," hinting at a possible tagline for VW and showing that the brand, which had a smash hit two years ago with "The Force," featuring a child dressed as Darth Vader, plans to stick to its formula of lighthearted humor.

It has many
Visit Automotive News for full article

REPLIES (newest first)Ignore Short Messages

remay Champion Author Houston Posts:6,973 Points:2,119,340 Joined:May 2006	Message Posted: Jan 26, 2013 3:26:42 PM Ignore remay Report Abuse There BETTER be one on the REAL ad...
BigTruc All-Star Author Memphis Posts:962 Points:782,390 Joined:Jul 2004	Message Posted: Jan 25, 2013 3:41:00 PM Ignore BigTruc Report Abuse In your advertisements, you need your cars.
ObieDog Champion Author Maryland Posts:1,971 Points:852,870 Joined:Sep 2010	Message Posted: Jan 25, 2013 3:39:53 PM Ignore ObieDog Report Abuse I like their ads more than their cars.
PrinceLH Champion Author Ontario Posts:2,702 Points:539,995 Joined:Jun 2011	Message Posted: Jan 25, 2013 3:11:01 PM Ignore PrinceLH Report Abuse So be it!
rcornel All-Star Author San Diego Posts:729 Points:229,045 Joined:Jun 2012	Message Posted: Jan 25, 2013 12:26:27 PM Ignore rcornel Report Abuse Let's just wait and see.
evowner Champion Author Salem Posts:2,187 Points:360,235 Joined:May 2012	Message Posted: Jan 25, 2013 12:25:00 PM Ignore evowner Report Abuse Entertain the people while projecting your brand name. Looks like a good idea.
fullcirclethink Champion Author Washington Posts:2,007 Points:159,270 Joined:Jun 2009	Message Posted: Jan 25, 2013 12:23:10 PM Ignore fullcirclethink Report Abuse Hmmmm....
schatzila Champion Author Los Angeles Posts:4,954 Points:1,017,595 Joined:Jun 2010	Message Posted: Jan 25, 2013 11:59:10 AM Ignore schatzila Report Abuse eh.
mkohly Veteran Author Chicago Posts:266 Points:24,680 Joined:Sep 2009	Message Posted: Jan 25, 2013 11:45:22 AM Ignore mkohly Report Abuse This reminds me of the soft drink ads with entire hillsides of singing and dancing. Not sure how this is supposed to represent a car company (other than Logo at end)
qwerty17 Champion Author New Jersey Posts:3,660 Points:1,119,625 Joined:Oct 2009	Message Posted: Jan 25, 2013 10:46:43 AM Ignore qwerty17 Report Abuse gotta show the car.
endymion All-Star Author New York Posts:838 Points:173,655 Joined:Nov 2012	Message Posted: Jan 25, 2013 9:49:03 AM Ignore endymion Report Abuse Maybe it's reverse psychology, but I don't get it. What has this got to do with Volkswagen or its brand image?
MrDeath666 Champion Author Houston Posts:1,621 Points:245,165 Joined:Sep 2012	Message Posted: Jan 25, 2013 9:36:55 AM Ignore MrDeath666 Report Abuse Strange ad.
hrtdi All-Star Author Vermont Posts:777 Points:152,790 Joined:Dec 2012	Message Posted: Jan 25, 2013 9:33:53 AM Ignore hrtdi Report Abuse the ''force'' one is a hard one to beat.
Buckeyee Champion Author Maine Posts:4,611 Points:900,600 Joined:May 2010	Message Posted: Jan 25, 2013 9:05:21 AM Ignore Buckeyee Report Abuse Hope it is good.
BEGTWO Champion Author Maryland Posts:1,947 Points:725,115 Joined:Sep 2010	Message Posted: Jan 25, 2013 8:52:34 AM Ignore BEGTWO Report Abuse Super Bowl commercials are funny
humblepie Champion Author Toledo Posts:34,282 Points:2,373,320 Joined:Mar 2006	Message Posted: Jan 25, 2013 8:44:48 AM Ignore humblepie Report Abuse some home runs and some foul balls every year
angel4me Champion Author San Jose Posts:2,814 Points:796,045 Joined:Dec 2010	Message Posted: Jan 25, 2013 8:38:47 AM Ignore angel4me Report Abuse Superbowl commercials are something to look forward to.........
lcleveland Champion Author San Antonio Posts:2,666 Points:652,025 Joined:May 2011	Message Posted: Jan 25, 2013 8:30:13 AM Ignore lcleveland Report Abuse good
skempton Champion Author Vermont Posts:1,149 Points:840,135 Joined:Apr 2010	Message Posted: Jan 25, 2013 8:11:58 AM Ignore skempton Report Abuse Hope it is as good as the hype.
OTISFL Champion Author Pensacola Posts:4,615 Points:866,790 Joined:Apr 2009	Message Posted: Jan 25, 2013 8:08:33 AM Ignore OTISFL Report Abuse Good.
GingoutMD Champion Author Maryland Posts:3,495 Points:713,305 Joined:Jan 2010	Message Posted: Jan 25, 2013 8:06:05 AM Ignore GingoutMD Report Abuse Sometimes the only good thing about a Super Bowl are the ads.
MrGasKGB Veteran Author St. Louis Posts:390 Points:146,575 Joined:Dec 2012	Message Posted: Jan 25, 2013 8:01:53 AM Ignore MrGasKGB Report Abuse Most all Super Bowl commercials are really good!
SSwathwood All-Star Author Denver Posts:549 Points:778,345 Joined:Nov 2009	Message Posted: Jan 25, 2013 7:58:12 AM Ignore SSwathwood Report Abuse Sounds interesting.
txequitygas All-Star Author Houston Posts:798 Points:156,990 Joined:Dec 2012	Message Posted: Jan 25, 2013 7:57:51 AM Ignore txequitygas Report Abuse Happy!