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Author Topic: Discount Price when you buy a Car Wash Back to Topics
travelzonecente

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Riverside

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Message Posted: Nov 2, 2011 2:01:48 PM

What are your thoughts? Whould you use a station and take the option of buying a car wash when you get a discount on gas prices. Example $.10 off the price when you buy a wash.
I am thinking of offering the discount at my location. Your opinion would be greatly appreciated.

[Edited by: travelzonecente at 11/2/2011 2:02:34 PM EST]
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Sneakers55
Champion Author Houston

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Message Posted: Jun 26, 2013 10:42:25 PM

A station near me takes $0.25/gallon off the gas price (for the first, IIRC, 20 gallons) if you get an $11 exterior wash. The same station takes $0.50/gallon off the gas price if you get a $40 detail. Their gas price is undercut by two cents a gallon by two other stations in the area, two other stations match the price.
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wbacon
Champion Author Philadelphia

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Message Posted: Jun 26, 2013 5:19:34 PM

yes
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2Tall
Champion Author Maryland

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Message Posted: Jun 26, 2013 4:53:07 PM

Sure
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TXBruin
Champion Author San Antonio

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Message Posted: Jan 28, 2013 9:59:18 AM

no
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hawaiiansupaman
Champion Author Hawaii

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Message Posted: Nov 24, 2012 8:13:34 PM


How is it doing? Are you making more money? How do you measure the effectiveness of the offering?

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travelzonecente
Champion Author Riverside

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Message Posted: Nov 24, 2012 5:29:18 PM

I have, I am doing reverse marketing... Giving discount on the Car Wash rather than the gas. With any fuel purchase you get $3.00 off any car wash package.
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DanFMA
Champion Author Massachusetts

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Message Posted: Nov 24, 2012 6:22:46 AM

We get a discount on car wash when buying gas.
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hawaiiansupaman
Champion Author Hawaii

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Message Posted: Nov 23, 2012 4:17:12 PM


OK. It's been over a year and you haven't done anything yet?

Must be a tough decision.

Why not survey all your customers and see what they say?

Can you offer a "stackable" rewards program? A stackable program is one where the consumer can accumulate discounts that don't expire and can be added together or stacked. It's the same idea as a "punch card" but uses modern technology.

More sophisticated programs allow the consumer to use or accumulate their rewards by simply swiping a proprietary rewards card. The retailer is limited only by their imagination on how to utilize this tool.

The acquired data can also be used to fine tune their operation.

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travelzonecente
Champion Author Riverside

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Message Posted: Nov 23, 2012 12:46:44 PM

I think the reverse discount is better.. Selling Car wash at a lowered price when you fill up makes more sense.
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PhilnTX
All-Star Author Dallas

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Message Posted: Nov 21, 2012 12:22:13 PM

Station in Greenville has regular at $2.89 with a drive through car wash.
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travelzonecente
Champion Author Riverside

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Message Posted: Nov 21, 2012 10:39:05 AM

I am doing the reverse.. I will take off $3.00 of a full service wash if you buy 8 dollars of gas
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dvc2
Champion Author Oakland

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Message Posted: Nov 21, 2012 1:55:36 AM

A station near me offers .25 cents off a gallon.
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nycztony85
Veteran Author New York

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Message Posted: Nov 21, 2012 1:02:10 AM

sure
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travelzonecente
Champion Author Riverside

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Message Posted: Nov 20, 2012 11:25:33 PM

Save $3.00 off full service carwash when you purchase 8 gallons
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travelzonecente
Champion Author Riverside

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Message Posted: Nov 19, 2012 11:55:52 AM

only when the car needs it...it is good to save... every penny counts
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alphanyr
Champion Author Connecticut

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Message Posted: Nov 19, 2012 11:38:04 AM

no
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kevrob1972
Champion Author Maine

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Message Posted: Nov 19, 2012 11:23:08 AM

I have used it once.
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1007
Champion Author Michigan

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Message Posted: Nov 18, 2012 7:45:26 PM

yes and save the receipt and get a wash when I need a wash. If another station has aprice that is lower I buy at the lower price.
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travelzonecente
Champion Author Riverside

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Message Posted: Nov 18, 2012 1:43:55 PM

Only when the car needs a wash
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Buddy2264
Champion Author Tampa

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Message Posted: Nov 11, 2012 12:56:36 AM

I have but only if I really need the car wash, not just for the discount, no purpose in that to save $.10 when the wash costs $6.00 minimum.
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estroh
Champion Author Indiana

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Message Posted: Nov 11, 2012 12:28:31 AM

Nope
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travelzonecente
Champion Author Riverside

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Message Posted: Nov 10, 2012 2:18:57 PM

car wash detials are working out...
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crmedic
Champion Author Arkansas

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Message Posted: Nov 6, 2012 8:18:47 AM

no
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travelzonecente
Champion Author Riverside

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Message Posted: Nov 4, 2012 11:58:38 AM

Still working out the car wash discount to see if it makes sense
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butcherc
Champion Author Florida

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Message Posted: Oct 31, 2012 12:16:08 AM

no I hand wash my car
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BIRDlE
Champion Author Omaha

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Message Posted: Oct 30, 2012 11:29:51 PM

no
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travelzonecente
Champion Author Riverside

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Message Posted: Oct 30, 2012 10:37:41 PM

A full service car wash not the coin ops
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TMartin7101
Sophomore Author Providence

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Message Posted: Oct 23, 2012 11:34:17 PM

I would never get a car wash from a gas station, its like beating your car with a weedwacker..
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JCM54
Veteran Author Los Angeles

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Message Posted: Oct 23, 2012 11:08:39 PM

No, specially if it's a week day.
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travelzonecente
Champion Author Riverside

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Message Posted: Oct 23, 2012 8:25:41 PM

Trying something new... will update discount soon
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travelzonecente
Champion Author Riverside

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Message Posted: Oct 20, 2012 1:11:22 PM

Texaco... you should know the bottle of techron in the tank would be better than the additive concentration they add at the terminal... My sources tell me that the amount is in ounces that they add to the tanker... 8,000 gallons.

the Bottle concentration is stronger than that my friend

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alphanyr
Champion Author Connecticut

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Message Posted: Oct 20, 2012 8:05:15 AM

no
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Texacoguy
Champion Author Tampa

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Message Posted: Oct 20, 2012 7:32:46 AM

Not necessarily. The additive that is added at the rack is a completely different concentration than what you buy in a bottle. I would be very very curious to know what the difference in detergency properties would be between, say, 10 gallons of Chevron gasoline, vs. 10 gallons of fuel with no detergent additive with a bottle of Techron added...
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travelzonecente
Champion Author Riverside

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Message Posted: Oct 19, 2012 8:19:24 PM

buying a bottle is better than the amount in the gas you buy at Chevron...
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Commute2
Champion Author District of Columbia

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Message Posted: Oct 19, 2012 3:35:04 AM

No
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brerrabbitTX
Champion Author Houston

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Message Posted: Oct 18, 2012 10:49:01 AM

By the way I don't add Techron to my gas. I gave that as an example. The example being that if I want it I will just go buy Chevron gas which already has the Techron in it, and the cost of that will be less than lower priced gas plus a bottle of Techron.
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alphanyr
Champion Author Connecticut

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Message Posted: Oct 17, 2012 5:57:41 PM

no
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brerrabbitTX
Champion Author Houston

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Message Posted: Oct 17, 2012 5:45:53 PM

I don't analyze to much at all. Everyone else in this world and on this board thinks of all gas in terms of price per gallon. So if that's the way everyone thinks, then they should think of all costs related to driving in terms of cost per gallon.

I know that what would bother dealers like yourself the most including those that have invested in a car wash facility is my final statement from the previous post.

Gas $4.00 a gallon with free car wash

Gas $3.50 a gallon without a carwash.

What would you buy?

But at the end of the day isn't that what your selling?

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travelzonecente
Champion Author Riverside

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Message Posted: Oct 17, 2012 10:29:55 AM

Brerrabbit you analysed a bit too much...Why too much thought process... I like it that you add Techron to your tank.... You only need it every 3,000 miles or so, and you are right gas is gas...
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brerrabbitTX
Champion Author Houston

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Message Posted: Oct 11, 2012 3:43:52 PM

I look at all purchase of gas with or without discount the same way. This holds true for car washes, extra additive, or anything else they are pushing.

Gas is $3.50 as posted. I drive a small Ford Ranger pick up. Average gas purchase is 10 gallons. If normal car wash is $6 then that's 60 cents a gallon. Offer me a 10 cent discount and I just paid 50 cents a gallon more for gas. Go to a big box retailer buy gas at 15 cents cheaper than the Chevron next door. Because I don't trust the additive package in the gas I bought I put a $4 bottle of Techroline in the tank. Cost me 40 cents a gallon for additive. I could have just bought Chevron gas for 25 cents a gallon cheaper and got the same thing.

Go to Wal Mart (Murphy's) to buy gas at $3.50 a gallon. POS offers me extra additive with great detergent qualities for $3. That's 30 cents a gallon and the Shell across the street has tier 1 additive that is just as good or better than Murphy's and the price of gas is $3.60. Cost me 20 cents a gallon.

An Exxon offers free coffee and sweet roll if I buy ten gallons. Gas is $3.60 a gallon. Cost of breakfast without fill up $3. That's 30 cents a gallon. Station across the street is 3.40 a gallon but I was planning on buying coffee and a doughnut anyway. I buy at Exxon and save effectively 10 cents a gallon.

Basically that's how I look at every offer. What is the cost per gallon to add things on or get things free.

Only when I see the added things as something I was going to do anyway regardless of any offer out there do I value them into the equation. So getting a $6 car wash for $5 is of no value to me if I had not planned on washing my truck to begin with and is just a way to take more money out of my pocket.

If the price per gallon of the add ons were explict and on the retailers sign you would probably go buy gas at another station. Think about it if a sign said the opposite of the discount scenario.

Gas $4.00 a gallon with free car wash

Gas $3.50 a gallon without a carwash.

What would you buy?



[Edited by: brerrabbitTX at 10/11/2012 3:49:58 PM EST]
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PithyOpiner
Champion Author Stockton

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Message Posted: Oct 11, 2012 2:15:02 PM

I think you should offer a car wash. But, instead of a car wash, employ local high school girls in bikinis to wash the cars. Let them keep half of the proceeds and use the other half to offset your water and other costs. You will get a lot of guys of all ages stopping in for a car wash and most will get gas, too. You will give the girls a great part time job out in the fresh air, entertain your customers and attract more business to your station. It's a win-win for everybody.
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travelzonecente
Champion Author Riverside

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Message Posted: Oct 1, 2012 12:07:08 PM

ARCO sites are planing to have Dual pricing... lets see if the pilot program works
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travelzonecente
Champion Author Riverside

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Message Posted: Sep 24, 2012 11:01:51 PM

It is just an upsell... but every penny counts
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pepeMI
Champion Author Michigan

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Message Posted: Sep 9, 2012 7:09:31 AM

Not likely. The circumstances would probably be something like: I'm traveling, need gas, car needs washing badly and the wash price isn't inflated.
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travelzonecente
Champion Author Riverside

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Message Posted: Sep 8, 2012 3:59:00 PM

It works when the car wash is a full service and you need a wash. Other whys you are correct it is an upsell
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_Sparty_
Champion Author Chicago

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Message Posted: Sep 7, 2012 1:34:43 PM

The math never works. It's simply a marketing upsell for a subpar wash.
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rick_evans
Champion Author Boston

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Message Posted: Sep 7, 2012 12:56:30 PM

When I need a car wash and am low on gas I use the local Shell station which gives a $0.25 per gallon discount.
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ayscfr
Veteran Author North Carolina

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Message Posted: Sep 7, 2012 12:44:53 PM

Depends on the wash cost.
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travelzonecente
Champion Author Riverside

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Message Posted: Sep 7, 2012 10:37:36 AM

I hope so..But Tesoro price point might not be the same as ARCO
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manaknight14
All-Star Author Pennsylvania

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Message Posted: Sep 5, 2012 9:42:55 PM

Hopefully Tesoro being in the picture will enable you to get some dual-price POS equipment, because I am sure that being able to discount the gas price will be a lot more marketable than discounting the car wash.
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