Not Logged In Log In   Sign Up   Points Leaders
Follow Us    6:08 AM

Message Forum - Read Message

Category: Talk back to us! > Topics Add to favorite topics   Post new topicPost New Topic
Author Topic: Why are no ads targeted towards women? Back to Topics
bytebug

Champion Author
Orange County

Posts:29,033
Points:4,674,575
Joined:Oct 2001
Message Posted: Sep 1, 2014 9:57:12 PM

We have ads for Chinese hookers and a woman wearing a bikini being given a ticket. Aren't women supposed to be concerned with the price of gasoline and frequent this site?
REPLIES (newest first) Post a Reply
Profile Pic
Not4Nuthn
Veteran Author Rhode Island

Posts:251
Points:35,725
Joined:Aug 2014
Message Posted: Sep 19, 2014 1:28:47 PM

I thought those ads for ripped guys hawking protein products were for the women. . .
Profile Pic
RichWLIN
Champion Author Indiana

Posts:7,301
Points:1,190,980
Joined:Jun 2011
Message Posted: Sep 19, 2014 9:10:57 AM

The current insurance ad looks more like a promotion of implants!
Profile Pic
Retired-Coastie
Champion Author Arkansas

Posts:1,622
Points:565,040
Joined:Oct 2011
Message Posted: Sep 16, 2014 8:56:25 AM

CK: Did you see on the news where airlines are trying to get approval for a straddle seat? You ride it with your knees bent slightly, more standing then sitting, yea ha.
Profile Pic
RichWLIN
Champion Author Indiana

Posts:7,301
Points:1,190,980
Joined:Jun 2011
Message Posted: Sep 16, 2014 8:48:10 AM

Charmin, Bounty and Tide for the cleaning ladies here today.
Profile Pic
MaggieMae07
Champion Author South Dakota

Posts:31,374
Points:2,591,435
Joined:Sep 2006
Message Posted: Sep 16, 2014 7:26:50 AM

I must lead a boring life. The only ads I am seeing today are one for 50 cents off Shell gas with Pennzoil purchase and one for American Express.
Profile Pic
3cats1car
Rookie Author Nevada

Posts:20
Points:3,205
Joined:Sep 2014
Message Posted: Sep 15, 2014 6:13:49 PM

I have noticed that all the ads run on this site are male driven. hookers, gas, oil, auto parts, cars for sale, etc. I really like this site for the info on gas, and the points stuff is fun too. BUT, seriously, drop the ads dealing with the "sex" element, and just stick to anything vehicle related. Doesn't have to be "chick" stuff, for us to be interested. No one worth their salt, wants to deal with "offensive" stuff.
Profile Pic
RichWLIN
Champion Author Indiana

Posts:7,301
Points:1,190,980
Joined:Jun 2011
Message Posted: Sep 15, 2014 3:50:53 PM

Today a trifecta teaser.
Profile Pic
TxJeans
Champion Author Tampa

Posts:7,164
Points:784,025
Joined:May 2004
Message Posted: Sep 11, 2014 6:00:54 PM

Still there when I go over to IE w/out ABP.
Profile Pic
RichWLIN
Champion Author Indiana

Posts:7,301
Points:1,190,980
Joined:Jun 2011
Message Posted: Sep 11, 2014 9:44:42 AM

So today I'm not seeing the bikinied babe getting a ticket again. Last time I said this she reappeared, so knock on wood.

The upper left square ad on my home page has been rotated with gas and vehicle ads all morning.

RG
Profile Pic
topcat57
Champion Author Memphis

Posts:232,690
Points:3,251,305
Joined:Aug 2005
Message Posted: Sep 10, 2014 12:32:45 AM

Oh, good grief. I finally saw that "vibrating hoochie coochie" insurance ad yesterday when I used a different browser (one w/o AdBlock). "Family friendly" site my Aunt Fannie. I, too, remember when they cracked down on "questionable" member names. I also remember when they locked that thread which has likely sunk into oblivion. I never knew if it was because they couldn't keep up with it or just decided it didn't matter. The "vibrating hoochie coochie" ad is just further evidence they've sold their souls to the almighty dollar.

That woman looked like something out of a concentration camp! Do men really find that look attractive?
Profile Pic
RichWLIN
Champion Author Indiana

Posts:7,301
Points:1,190,980
Joined:Jun 2011
Message Posted: Sep 9, 2014 10:10:17 PM

Still not here...thankfully.

P.S. No sooner than I said that it's back?

[Edited by: RichWLIN at 9/9/2014 10:12:43 PM EST]
Profile Pic
TxJeans
Champion Author Tampa

Posts:7,164
Points:784,025
Joined:May 2004
Message Posted: Sep 9, 2014 10:04:31 PM

Yep-- saw the same thing - still there for me (well - only when I use the other browser w/out the ABP).
Profile Pic
Gas_Buddy
Champion Author Maryland

Posts:29,599
Points:3,587,670
Joined:Aug 2004
Message Posted: Sep 9, 2014 10:00:30 PM

RichWLIN'S:
Because you wrote that, I checked. The cop and the bikini dressed girl are there as of a minute ago, top left of the home page. Just reference information.
Profile Pic
RichWLIN
Champion Author Indiana

Posts:7,301
Points:1,190,980
Joined:Jun 2011
Message Posted: Sep 9, 2014 1:33:52 PM

Wonder if someone was listening? No vibrating hoochie coochie insurance ads today?
Profile Pic
scoutmaster
Champion Author Pittsburgh

Posts:96,160
Points:3,803,990
Joined:Mar 2003
Message Posted: Sep 9, 2014 5:11:22 AM

Thanks GGG. One would think this would also be found either here or here.
Profile Pic
GoGoGoodyear
Champion Author Los Angeles

Posts:4,320
Points:792,560
Joined:Mar 2010
Message Posted: Sep 9, 2014 1:49:17 AM


>> Where does it state this is a family friendly site? <<

In the sticky topic "General Forum Guidelines" that I think is linked at the top of every forum.

"9. GasBuddy is a family website. Please, no swearing, or vulgar language of any kind."
Profile Pic
scoutmaster
Champion Author Pittsburgh

Posts:96,160
Points:3,803,990
Joined:Mar 2003
Message Posted: Sep 7, 2014 10:13:31 PM

"The (original) owners in interviews, in several interactions warning that I would be banned for use of "colorful" language in the forums, and in past efforts to clean up "colorful" member names."

That doesn't equal a family friendly site.
Profile Pic
RichWLIN
Champion Author Indiana

Posts:7,301
Points:1,190,980
Joined:Jun 2011
Message Posted: Sep 7, 2014 5:52:56 PM

I suppose we just have to accept that the current management has a different set of principles.
Profile Pic
bytebug
Champion Author Orange County

Posts:29,033
Points:4,674,575
Joined:Oct 2001
Message Posted: Sep 7, 2014 4:35:56 PM

>> Where does it state this is a family friendly site?

The (original) owners in interviews, in several interactions warning that I would be banned for use of "colorful" language in the forums, and in past efforts to clean up "colorful" member names.
Profile Pic
scoutmaster
Champion Author Pittsburgh

Posts:96,160
Points:3,803,990
Joined:Mar 2003
Message Posted: Sep 7, 2014 12:45:40 PM

Where does it state this is a family friendly site?
Profile Pic
bytebug
Champion Author Orange County

Posts:29,033
Points:4,674,575
Joined:Oct 2001
Message Posted: Sep 7, 2014 10:30:51 AM

>> advertising material that has been deemed appropriate here

Based on results, what is deemed appropriate is being questioned. For a supposedly family-friendly site, there's some pretty sleazy ads being shown.
Profile Pic
RichWLIN
Champion Author Indiana

Posts:7,301
Points:1,190,980
Joined:Jun 2011
Message Posted: Sep 7, 2014 7:43:04 AM

This has gotten silly now. The difference between sarcastic humor and rational discussion has apparently become foggy for some.

The point was that the browsing history content is part of the algorithm used to deliver specific ads from a wider queue of advertising material that has been deemed appropriate here. The GasBuddy site itself is a part of the browsing history and therefore has an effect on what ads are seen.

RG

Profile Pic
GoGoGoodyear
Champion Author Los Angeles

Posts:4,320
Points:792,560
Joined:Mar 2010
Message Posted: Sep 7, 2014 6:23:12 AM

>> That won't really make too my much difference GGG. The ads you see are more influenced by what you browse for. And if you use Ad Block Plus, you don't see any ads at all! <<

I hope y'all realize I was kidding... well 1/2 kidding anyhow.

>> GGG: That's a great idea! We can pump anything we want into the great Internet cloud. <<

True CK, but as they say, garbage in = garbage out. With the keywords you supplied the ads will look like they came right from latest tabloid rag!
Profile Pic
Gas_Buddy
Champion Author Maryland

Posts:29,599
Points:3,587,670
Joined:Aug 2004
Message Posted: Sep 6, 2014 9:55:06 PM

RichWLIN:

I have no idea if they were in any of the blogs or news items but I don't remember seeing them in the "Five news articles of the day". I've only seen them in earlier post by a fellow Gas Buddy member.

Profile Pic
scoutmaster
Champion Author Pittsburgh

Posts:96,160
Points:3,803,990
Joined:Mar 2003
Message Posted: Sep 6, 2014 2:19:13 PM

Gas_Buddy,

I bet those were from CK and they have nothing to do with this discussion what so ever.
Profile Pic
RogerB
Champion Author Indianapolis

Posts:20,717
Points:3,172,695
Joined:Dec 2005
Message Posted: Sep 6, 2014 1:57:58 PM

ery interesting . . .
     
   
 
                                √

               

Profile Pic
RichWLIN
Champion Author Indiana

Posts:7,301
Points:1,190,980
Joined:Jun 2011
Message Posted: Sep 6, 2014 1:33:46 PM

Gas_Buddy asks: "...did the below post really need to include..."

Aren't those all recent headlines from the GasBuddy Blog and News section?
Profile Pic
Gas_Buddy
Champion Author Maryland

Posts:29,599
Points:3,587,670
Joined:Aug 2004
Message Posted: Sep 6, 2014 1:09:23 PM

Okay, I know it's probably selective reading, but did the below post really need to include:

secret cia audit finds obama biggest contributor to ISIS

leave no child unarmed program

airlines adopt narrower seats and charge extra for passengers with more than one buttock

And these comments, along with those in other posts, are to add value to the discussion?

Profile Pic
CampKohler
Champion Author Sacramento

Posts:12,690
Points:2,010,020
Joined:May 2007
Message Posted: Sep 6, 2014 10:54:26 AM

GGG: That's a great idea! We can pump anything we want into the great Internet cloud.

doubleclick ceo arrested for training cats to play rap music sushi restaurant chain closed down for cooking fish when customer not looking sham anti-wrinkle cream causes 70-year-old woman's face to look like 71 paris hilton opens website to allow her sex tape to be downloaded for free and nobody uses it foolproof drain unstopper drills hole to china and fracks tianamen square google ads division pays san francisco homeless to wear new advertising clothes but pedestrians avert eyes and nobody sees ads exploding pg&e pipeline found to be actual cause of bp gulf oil spill disaster secret cia audit finds obama biggest contributor to ISIS leave no child unarmed program global warming tracked down to defective refrigerator in al gore's house gm claims self shut off ignition switch as most successful gas saving feature of decade airlines adopt narrower seats and charge extra for passengers with more than one buttock peta members forced to admit in court that steak is delicious and throw A-1 sauce at lawyers sherwin williams executive reveals that jackson pollock paintings were just floor coverings under paint packaging line gasbuddy organization announces all suggestions for improvement will be adopted except restoring comments because nobody wants them
Profile Pic
scoutmaster
Champion Author Pittsburgh

Posts:96,160
Points:3,803,990
Joined:Mar 2003
Message Posted: Sep 6, 2014 8:51:22 AM

That won't really make too my much difference GGG. The ads you see are more influenced by what you browse for. And if you use Ad Block Plus, you don't see any ads at all!
Profile Pic
TxJeans
Champion Author Tampa

Posts:7,164
Points:784,025
Joined:May 2004
Message Posted: Sep 6, 2014 6:53:20 AM

On this page before hitting reply, there was a "lipsuction at the top" and two "adroll.com's at the side.

Now getting Penzoil and an adroll and a Synovus Bank.

Edit - submitted and the right side became [one of those I won't name starting w/ a D]
Now Synovus at the top and car dealer at the left and another Synovus.

Hmmm, the CD one came up when submitting - when typing none of those on 3 edits.
Hmm, the more I post about Synovus the more synovus and other banking/financial. No evidence of stuff from the KW below.

---

low gas prices save gas money horsepower HP MPG Dodge Charger Chrysler hemi hemispherical V8 power Indy Indianapolis race 500 glass glasspak formula tools snap on nitro


[Edited by: TxJeans at 9/6/2014 6:57:31 AM EST]
Profile Pic
GoGoGoodyear
Champion Author Los Angeles

Posts:4,320
Points:792,560
Joined:Mar 2010
Message Posted: Sep 6, 2014 12:21:05 AM

> Yep - Your browsing history is one source, but also the content on a particular page, and other factors. <

Maybe all members should start including a list of keywords at the bottom of every forum post to help influence the ad bots in the proper direction.

---

low gas prices save gas money horsepower HP MPG Dodge Charger Chrysler hemi hemispherical V8 power Indy Indianapolis race 500 glass glasspak formula tools snap on nitro
Profile Pic
Gas_Buddy
Champion Author Maryland

Posts:29,599
Points:3,587,670
Joined:Aug 2004
Message Posted: Sep 5, 2014 2:15:18 PM

For perspective, I haven't seen the Chinese hooker ads ever, nor for that matter dating ads in a very long time. Most of the ads I notice are for insurance. That's for a computer and an Android device without ad blockers.
Profile Pic
Retired-Coastie
Champion Author Arkansas

Posts:1,622
Points:565,040
Joined:Oct 2011
Message Posted: Sep 5, 2014 9:07:55 AM

Woman are sensible creatures that aren't influenced by a flash ad!?!
Profile Pic
TxJeans
Champion Author Tampa

Posts:7,164
Points:784,025
Joined:May 2004
Message Posted: Sep 5, 2014 7:33:29 AM

Yep - Your browsing history is one source, but also the content on a particular page, and other factors.

Gas_Buddy - magazines have control over ads, and I don't buy or look at magazines that have an excessive amount of offensive ads.

I belong to another site where this comes up in topic often. They never seem to have any of the "dating" ads, but they get a lot of ads that are poor consumer choices but showing up on a board for a certain type of consumer, they target those consumers that are seeking help in an area where they have had problems. The owners of that site are constantly adding ads to their "black list" or whatever it is called to remove them from the cycle.

When a majority of ads start to be of the type that the general membership feels is tacky, or give the site a poor reputation, that means that the Advertising Department is not keeping up with their site and advertising.

Profile Pic
scoutmaster
Champion Author Pittsburgh

Posts:96,160
Points:3,803,990
Joined:Mar 2003
Message Posted: Sep 5, 2014 7:12:48 AM

bytebug is correct RogerB. Your browsing history will trigger certain ads but they also come from other sources.

Prattle Prattle
Profile Pic
RichWLIN
Champion Author Indiana

Posts:7,301
Points:1,190,980
Joined:Jun 2011
Message Posted: Sep 5, 2014 6:50:36 AM

I agree with bytebug, Roger. I have seen these kinds of ads delivered on computers with the browsing history and cache wiped clean. On the other hand, it is interesting that text in these discussion threads may also be picked up by Google and trigger ad content that it deems appropriate to display.

I have observed the ad in question during this discussion and recall having the same thing happen a couple years ago in the scoutmaster's "I would call a fat girl fat" tangent of an otherwise rational conversation. At that time, weight loss ads began to appear alongside the thread.

RG
Profile Pic
bytebug
Champion Author Orange County

Posts:29,033
Points:4,674,575
Joined:Oct 2001
Message Posted: Sep 5, 2014 5:09:08 AM

>> YOU don't see ads targeted at women because you are not one.

Wrong…

>> Apparently you have been looking for Chinese hookers elsewhere, or at least Google
>> thinks you are interested in them, or you would be seeing different ads, based on
>> your recent web browsing.

Again, wrong. While some ads do come from your browsing history, this ad came up on a number of different computers, both Mac and PC, including a PC at the local public library.
Profile Pic
RogerB
Champion Author Indianapolis

Posts:20,717
Points:3,172,695
Joined:Dec 2005
Message Posted: Sep 5, 2014 2:54:18 AM

YOU don't see ads targeted at women because you are not one. Apparently you have been looking for Chinese hookers elsewhere, or at least Google thinks you are interested in them, or you would be seeing different ads, based on your recent web browsing.

I recently searched for a lower cost internet provider (than Comcast) so most of the ads I see are like this:
Cheap High Speed Internet
comparestores.net
Up to 55% Off High Speed Internet. Compare Latest Deals & Save Big!

Women see adds based on whatever they have been looking at while browsing.
Profile Pic
Gas_Buddy
Champion Author Maryland

Posts:29,599
Points:3,587,670
Joined:Aug 2004
Message Posted: Sep 5, 2014 12:19:30 AM


"Really, though, I think the quality of advertising should be looked at, as a lot of the current advertising puts the site in a bad light.'

That's assuming most of us actually see or pay any attention to the advertisements. Personally even if offensive to some doesn't mean I have to pay any attention to it any more than I pay attention to magazine covers I see at the news stand I go to daily.
Profile Pic
bytebug
Champion Author Orange County

Posts:29,033
Points:4,674,575
Joined:Oct 2001
Message Posted: Sep 4, 2014 9:29:32 PM

>> So, bytebug do you have anything more to say about this?

Never noticed a Chippendale's ad.

Really, though, I think the quality of advertising should be looked at, as a lot of the current advertising puts the site in a bad light.
Profile Pic
Gas_Buddy
Champion Author Maryland

Posts:29,599
Points:3,587,670
Joined:Aug 2004
Message Posted: Sep 4, 2014 4:20:11 PM

To get back to the original question, I think part of the answer is similar to advertising in automotive magazines (such as Car and Driver or Motor Trend) or even Playboy or Esquire. While there may be many women who read the many fine written or informative articles (and that's not being backhandedly funny), the general view (right or wrong) is that cars are "a guy thing", and when this website was first started, it was probably overwhelmingly made up of male members. And yes, that's just an assumption. I know that women post gas prices, and take part in the discussions, and are concerned about saving at the gas pump just as much as men are, if not more so (and are more coupon conscious - meaning price conscious - than men are), but I think the mentality is that this is somewhat of a car site, a "guys" thing. Again, it's an assumption, whether it's right or wrong.And I think because it's a "guys" thing, that's what some of the advertisement placers are seeing. I think that Gas Buddy management simply sets general advertising guidelines and I doubt that Gas Buddy management pays any particular attention to specific advertisements until or unless people complain directly to the moderators or management.

The other thing, and I think this based on experience, men, more than women, are more likely to open up "suggestive links" than women are to open up web site advertising links in general.

That probably doesn't accurately respond to the original post, but it's a perspective to consider.
Profile Pic
RichWLIN
Champion Author Indiana

Posts:7,301
Points:1,190,980
Joined:Jun 2011
Message Posted: Sep 4, 2014 7:59:52 AM

So, bytebug do you have anything more to say about this?
Profile Pic
CampKohler
Champion Author Sacramento

Posts:12,690
Points:2,010,020
Joined:May 2007
Message Posted: Sep 3, 2014 11:23:57 AM

And ditto for libraries and other public faculties wherein the PCs have been locked down against executables in general.

Rich: Well said. I am reminded of the State Farm ad in which the competition's geezer uses a fishing rod to dangle a "whole dollar" before the customer. "Oh, you gotta be faster than that!"
Profile Pic
bar1035
Champion Author Charlotte

Posts:12,649
Points:1,850,720
Joined:Aug 2006
Message Posted: Sep 3, 2014 11:05:56 AM

Scrap,

Not everyone can use ad blocker at work. If I try to set it I get a message saying "access to this feature has been disabled by a restriction set by your system administrator"
Profile Pic
Scrapheap
Champion Author Virginia

Posts:17,197
Points:2,910,260
Joined:Sep 2006
Message Posted: Sep 3, 2014 10:45:25 AM

I'm curious as to why anyone would want advertizing that targets them? Personally, I use adblock so I don't see any advertizing.
Profile Pic
RichWLIN
Champion Author Indiana

Posts:7,301
Points:1,190,980
Joined:Jun 2011
Message Posted: Sep 3, 2014 9:01:33 AM

When a host sets up their Google ad program, they select the types of ads that are suitable and permissible for their viewing audience.

Apparently, lonely heart/singles ads are deemed appropriate here, and this has now evolved into an acceptance of race specific dating services. The insurance ads probably should be considered appropriate for a gas price venue; however, these too have grown to include material obviously intended to be suggestive and titillating.

The vibrating ad with the bikini-clad lass is a rather comical form of advertising not unlike jigging a lure to attract fish. The owners of the site apparently have little regard for the viewership.

"If God didn't want them sheared, he would not have made them sheep." Calvera
Profile Pic
TxJeans
Champion Author Tampa

Posts:7,164
Points:784,025
Joined:May 2004
Message Posted: Sep 3, 2014 7:35:48 AM

GGG said:
" GBO probably lets google use their own discretion as to what ads they will display, so over time the ads tend to creep in a certain direction. Without members complaining loudly nothing will be done about it.

Alternately, google's AdSense might be keying on browser cookies and certain other data on a member's computer and displaying ads based on what other websites a GB member has recently visited...

So either members can get together and bombard GBO with complaints about the offensive ads or use ad blocking software to avoid seeing them."

I made a point previously that some sites I am on do more to "customize" their ad delivery but that it is an ongoing job. When they get ads targeted based on their content but that go against their content (such as a consumer board that gets ads from rip off credit repairs, etc), they are regularly updating their ad delivery to block certain types of ads.

I suspect that GBO handles their ads with mostly having set up initial parameters and hands off - sort of like setting up this forum for "Talk Back To Us" and then being ... hands off.
Profile Pic
RichWLIN
Champion Author Indiana

Posts:7,301
Points:1,190,980
Joined:Jun 2011
Message Posted: Sep 3, 2014 7:21:57 AM

I always thought the Viagra ads for women too.
Profile Pic
bar1035
Champion Author Charlotte

Posts:12,649
Points:1,850,720
Joined:Aug 2006
Message Posted: Sep 3, 2014 7:13:25 AM

I would hazzard a guess that the botox ad is geared toward women...
Post a reply Back to Topics