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Author Topic: Wrong station names being used for "partners." Back to Topics
CampKohler

Champion Author
Sacramento

Posts:12,353
Points:1,946,805
Joined:May 2007
Message Posted: Jun 16, 2013 4:15:04 PM

Today I saw a Corner Store logo in place of a station name in the Lowest Regular Prices list. Not ever having heard of that name, I clicked it and found that it was associated with Valero. So, in effect, they are using the Alt/Station Store Name for the Station Name in the price list, but actually it is one step further away; the Station Name in the MSL is ARCO and the Alt name is Valero, but Corner Store shows in the price lists, a name not seen in the MSL or search menus. (There is a Corner Store and Corner Store Company in the state search menu, but they are unrelated outfits.)

The Station Notes reads:
"Valero-operated station and convenience store (not ampm); accepts credit card transactions at pump.

A Corner Store logo image replaces the ARCO name on GB price lists and maps (per station owner request) regardless of the Station Name contents, however searches operate normally." (The latter statement is in error. First, the maps show the ARCO name, not the Corner Store logo; only the lists show the Corner Store logo. Second, the searches operate normally ONLY if you already know and use the contents of the Station Name field, ignoring the Corner Store logo.)

This situation, despite what owners may want, is bad business. The ARCO name is what the public sees, is in the MSL—including the station picture—and operates the site. The Valero name may or may not be visible at the station, but at least it shows in the Alt name field if someone cares to look. The Corner Store logo, however is mere a paste job; it overlays what the public sees and knows to be the name and can't be used to operate the site. This is just flat wrong and should be corrected.

I can understand an owner wanting to toot his own horn in the manner he wishes, but it should not be subservient to good operation of the site. This situation should be repaired by correcting the manner in which the horn is tooted, so to speak. The system-held name should be displayed normally and any addition logo, e.g. Corner Store, should be displayed adjacent to the system-held name. Heck, give them a complete extra line to toot their horns, but please leave the system data that everyone uses alone so that it can be seen.
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TxJeans
Champion Author Tampa

Posts:6,815
Points:707,675
Joined:May 2004
Message Posted: Jul 12, 2013 7:33:11 AM

It sounds like this is in the wrong forum and that it really is a suggestion that the lookups use "AKA" filtering.
Such that the MSL lists the official name and has ability to list any CS or AKA names (allow 2-3 including the last identifier for a station that changed brands)?
Any of the names would pull the station and the station will show with the appropriate logo or name designated as the one to display by Open Store, or the vendor.
That at least helps on the search lists, but not necessarily solves the map view.



[Edited by: TxJeans at 7/12/2013 7:35:05 AM EST]
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scoutmaster
Champion Author Pittsburgh

Posts:94,587
Points:3,712,290
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Message Posted: Jul 12, 2013 6:52:41 AM

Great point coflyer. The logo should not take precedence over the brand unless they are one in the same.
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coflyer
Champion Author Fort Collins

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Points:203,440
Joined:May 2013
Message Posted: Jul 11, 2013 5:11:53 PM

Don: The problem here is that the Diamond Shamrock signs look nothing like the Valero signs. See for yourself:

Diamond Shamrock - http://cdn.csgazette.biz/cache/r620-1a29a80420f5c446ec5e711c33664a53.jpg

Valero - http://www.monticellolive.com/wp-content/uploads/2012/06/valero-corner-store.jpg
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Don
Moderator
Message Posted: Jul 11, 2013 3:22:18 PM

Hi CampKohler,

Valero/Corner Store and Diamond Shamrock (owned by Valero Energy) are clientele of a sister company called "OpenStore", which is essentially a new media solution for gas stations and convenience store brands. For more info feel free to see OpenStore's website.

I'm positive I know which station you're referring to and under the request of the company that owns the store (Valero), it has been displayed they way it was requested, if there is a Corner Store logo displayed with the station then I'm sure that would have something to do with the OpenStore agreement.

This was not a request made from the individual station owner, but from an individual within the company, that owns the location.

GasBuddy is a free service to it's users, which means the majority of revenue is generated through advertising. Integrating another service like OpenStore aids in keeping the sites running.

OpenStore stations can have their logos displayed, include promotional offers with prices, and are allowed branded map pin markers.

Though it may be a foreign concept to some I can assure you that the MSL is not corrupted.

These stations are (usually) listed in the MSL with the correct information, but have back end brand settings that will display them differently on the site. As far as I know this doesn't have any effect in the mobile apps.

-Don
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coflyer
Champion Author Fort Collins

Posts:1,049
Points:203,440
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Message Posted: Jul 11, 2013 11:35:24 AM

"Corner Store" is being used on the Colorado, Denver, Colorado Springs, and Ft. Collins sites instead of the fuel brand name "Diamond Shamrock", which is a division of Valero.

[Edited by: coflyer at 7/11/2013 11:37:24 AM EST]
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bytebug
Champion Author Orange County

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Message Posted: Jul 11, 2013 9:05:05 AM

The "Corner Store" station is back on the Orange County site.
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scoutmaster
Champion Author Pittsburgh

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Points:3,712,290
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Message Posted: Jun 17, 2013 6:47:27 AM

We use to have an issue similar to this in Pittsburgh. We asked the mods to include the brand when it is different than the convenience store and they did. Recently on the price boards there are no logos, just brand names. The logos do show up on the map.
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bytebug
Champion Author Orange County

Posts:28,771
Points:4,582,645
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Message Posted: Jun 17, 2013 6:21:59 AM

The good news is that the station's ad buy will eventually run out, the logo will disappear, and the station's real name will return.
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bytebug
Champion Author Orange County

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Message Posted: Jun 17, 2013 6:18:51 AM

I first brought this up a couple of months ago in Why Does Gasbuddy Direct Get to Skirt the Rules?

>> Why not simply correct the Master Station List information or contact the moderators
>> via the Help link above and ask them to make the necessary corrections/update?

Because the information in the MSL is not being followed. In the case of the station I originally complained about, the MSL listed it as Valero, but because GasBuddy allows the station to advertise itself with a logo that replaces the station name, hence the Corner Store identification.

For these stations, even if you enter a price with the proper station name, it gets displayed with the logo showing a completely different station name.
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Gas_Buddy
Champion Author Maryland

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Message Posted: Jun 16, 2013 7:15:16 PM

Maybe I'm not understanding the issue but it seems like this is a single station that has conflicting information posted or station identifying information that's not exactly the way Gas Buddy guidance says it should be.

Why not simply correct the Master Station List information or contact the moderators via the Help link above and ask them to make the necessary corrections/update?

Or are you saying that this is an institutional problem affecting multiple stations and Master Station List entries?

As an aside, aren't Valero and ARCO two entirely different companies making the Master Station List entry seem as if it was entered by multiple members and not necessarily updated correctly and that's all that the problem is?
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